0-150K Followers in 9 Months For An Online Fitness Business
LeslieAnn Fit provides online training and postpartum recovery programs for busy moms who want to get in better shape after having children.
The challenge
Leslie, the founder of LeslieAnn Fit wanted to pursue her passion for fitness, but wasn't sure how to make it her career. She wanted to develop a lifestyle business around selling training programs online to other postpartum moms, but had no business or marketing infrastructure built, and wasn't sure where to focus her time with her busy personal life schedule.
Our approach
Together, we developed:
- A solid brand identity that matched Leslie's personality, but also resonated with her ideal customers
- A content strategy designed to target her audience on Facebook, TikTok, and Instagram
- A website that could convert visitors to buy her products (built with Webflow)
- Lead magnets and email automations to warm up prospects and monetize traffic (ConvertKit)
The results
- LeslieAnn Fit's social media audience went from 0 to 150,000+ followers in 9 months
- Her business has been featured in multiple publications including the Daily Mail
- Successful 'solopreneur' model built via content-led info product sales
- Additional income sources developed through affiliates & sponsors
