Go-to-market strategy for DOMI’s Power to Change Movement
DOMI is a Taiwan-based social enterprise that helps businesses and families take climate action through energy conservation and carbon reduction.
The challenge
DOMI currently operates as a leading B-Corp in Taiwan offering corporate sustainability consulting to corporations in Asia. They are preparing for international expansion, including North America, but needed help reaching and resonating with new customers by:
- Creating an inbound strategy to reach international customers (content + social)
- Developing new website messaging to reflect their B2B shift
- Streamlining their sales workflow inside their CRM (HubSpot)
Our approach
Together with the DOMI Team, we developed:
- ICP + Persona identification
- User journey mapping
- Website overhaul - reposition from consumer to b2b
- Content audit and foundation
- Content translation into multiple languages (SEO)
- CRM audit
- Regular team alignment + sprints to manage the work
The results
So far, we have:
- Launched a new launchpad website with updated B2B messaging
- Cleaned up internal CRM (HubSpot pipeline)
- Streamlined our inbound process
- Performed a full content audit of our previous articles
- Developed content strategy (in progress)
"With operations across Asia, Matt and his organization delivers what we need to bridge the core values in our heart to echo with corporations in North America. There are plenty companies that offer the skillset and business acumen , but what Matt’s team has is rare; they have the highest demand of integrity, and the warmest heart for compassion, to help us not of do the things right (all the bell and whistle needed) but do the right thing."
Corey Lien
CEO & Founder
