Early-stage B2B tech
Perfect for companies that are:
- In the $1–10M ARR range, or funded ventures
- Contract or subscription-based business models (SaaS, etc.)
- An average customer LTV of $5K+
- At or close to product-market fit
Hands-on leadership. Accountable for results.
bom Portuguese adj. good.
Embedded go‑to‑market leadership for B2B companies ready to grow.
I work with you as a part-time member of your team to lead go‑to‑market, build or rebuild your marketing team, and set it up to work with AI. The goal is to build the capacity of your team to deliver a strong marketing function.
- Who
- B2B tech startups and growth-focused SMEs ready to take marketing seriously.
- What
- I lead the function, build the team, and put AI to work across it.
- Why me
- Embedded on your team and accountable for outcomes, at leadership level.
Trusted by great companies like 
What others are saying
“When Matt came on board, a month or two in, we changed our website, and all of a sudden customers were coming into the company educated about our products. Before, we were having to educate them about what we do. They started coming in and selling us the value of our products, which was phenomenal to see.”
Daniel Kamau Founder & CEO, SketchDeck“The best part about working with Matt, besides his personality, is how effective he is at turning marketing strategy into action and impact.”
Michael Kant Founder, Flipstream“We’ve had the pleasure of working with Matt on restructuring our marketing division and developing a long-term strategy. Thanks to his insights, we’ve made significant progress in a short time.”
Giselle Boehm Senior Digital Designer“BOM Growth’s expertise in optimizing and automating our marketing and sales processes has saved Re(source) 10 work hours each week.”
Geno Genson Founder & CEO“His expertise and guidance in growing my clinical practice has been next level. I have learned so much from him in such a short time.”
Brittany Lalonde Owner“Matt went above and beyond in taking the time to understand our business, our customers, and help us articulate the voice our brand represents. We came out of our workshops with a direction, roadmap, and social media strategy.”
Carver DeLeeuw Co-Founder & CEO, solace“There are plenty companies that offer the skillset and business acumen, but what Matt’s team has is rare; they have the highest demand of integrity, and the warmest heart for compassion.”
Corey Lien Founder & Chief Gardener, DOMI EarthThe problem
Growth is hard when you have so many other things to do.
Growing a startup or an SME means you need to do more with less. You need smart people who can help you figure out what to do, without the $120K+ price tag of a full-time senior hire. Some of these problems sound like:
- You’re facing stalled or slowed growth.
- Your data isn’t helping you make better decisions.
- You’re not sure if you’re communicating properly with your prospects.
- You have a skill or technology gap on your existing team.
- You commit “random acts of marketing” instead of having a repeatable system in place.
The solution
Work with a marketing leader who can drive the results you care about.
Get the go‑to‑market leadership you need without the cost or commitment of a full-time hire. Work with someone who:
- Understands your vision and your growth challenges.
- Can help you decide what needs to be done now, and how to prepare for the future.
- Can implement with direct involvement in the short term, while building the capacity of your team in the long run.
Working with an embedded go‑to‑market leader helps your team:
- Define key growth levers, and build a strategy around them.
- Adopt an agile approach to marketing (build, measure, learn).
- Establish better data tracking and benchmark metrics.
- Identify your ideal customers and core positioning.
- Manage your resources (team, time, and budget) efficiently.
- Work with AI, from one shared source of truth your people and AI tools both use.
About me
Hi, I’m Matt.
“BOM” means “good” in Portuguese (shout out to my Portuguese dad). It also means leaving organizations better than we find them.
I’m the founder of BOM Growth. I help B2B founders and leadership teams build a strong go‑to‑market function that leads to more qualified leads, more revenue, and smoother operations. I’ve helped businesses across multiple industries get results like:
- A venture-backed B2B SaaS company grow ARR 9x in 12 months.
- A bootstrapped enterprise SaaS get to its first $300K ARR.
- A health and fitness company launch a new $300K+ annual program in 6 months.
- A mobile dental hygiene company grow topline revenue by 32% in 1 year.
- A B2B B-Corp build a GTM strategy for expanding internationally.
Our promise
We don’t just help you do things right. We help you do the right things.
Ideal partners
Who I work best with.
Growth-focused SMEs
Perfect for companies that are:
- Usually $10M+ in annual revenue
- Selling high-value contracts with longer sales cycles
- Building, rebuilding or professionalizing their marketing team
- Ready to invest in growing into new markets or segments
Prefer to do it yourself for now?
The same playbooks BOM Growth runs with clients, written as skills any AI assistant can run. Free and open source.
Results
Good results for good companies.
9x
ARR growth in 12 months
SketchDeck.ai
A venture-backed B2B SaaS company that needed its website and go‑to‑market to explain what it does.
- Repositioned from a pitch-deck tool to an AI design platform for go‑to‑market teams
- Rebuilt the website and messaging
- Built and ran the marketing function and channels
“When we went from the bare bones to the new messaging, it was like instant gold.”Read the case study →
32%
revenue growth in 1 year
Dental Hygiene Express
A mobile dental hygiene company growing into new cities and new locations.
- $141 CAC on a $4,000+ customer LTV
- $19 average cost per lead with Facebook Ads
- A franchise system that attracted 20+ leads within 6 months of launch
150K+
followers in 9 months
LeslieAnn Fit
A fitness founder starting with no business or marketing infrastructure.
- From 0 to 150,000+ followers
- Featured in multiple publications, including the Daily Mail
- A solopreneur model built on content-led product sales
Find out if we’re a fit.
In a 30-minute discovery call, you’ll get:
- Honest, no-strings advice you can act on right away
- Implementation recommendations (if we’re not the right fit, I’ll refer you to someone who is)
- What working together would look like, and what it would cost
FAQs
Questions, answered.
What does working together look like?
I operate as an extension of your team, and you can even assign me a company email. Normally we set up bi-weekly alignment calls to keep initiatives moving in the right direction, with office hours and 1 on 1s with your team when needed. Many companies I work with are remote, but if we’re local, I can meet in person.
What does fractional mean?
A part-time, flexible leadership role based on your organization’s needs.
What is an AI-enabled go‑to‑market team?
A team where your people and your AI tools work from the same up-to-date source of truth: your strategy, customers, voice and playbooks, kept in a shared go‑to‑market brain. AI takes on more of the drafting and admin, your people keep the judgment, and work ships faster.
Do I need to be technical?
No. I’m not a developer either. The go‑to‑market brain is a folder of plain-text files. I set it up and train your team to use it.
Which AI tools does it work with?
Any of the major ones, like Claude, ChatGPT or Gemini. It lives in your own Google Drive, SharePoint or GitHub, so you own it and can switch tools anytime.
Do you have an in-house team?
No. I work with you to resource the work: leading and training an in-house hire, sourcing vendors from my own network, or whatever makes the most sense for your business.
Why hire a fractional leader instead of an agency?
I sit on your team and I’m accountable for the outcome. We can scale up or down month‑to‑month based on your needs, with no unbreakable retainers, and what we build stays with your company.
Why hire fractional instead of full-time?
Hiring in-house can be expensive, especially if you commit to the wrong hire. With a fractional leader, you get senior experience now and can scale up or down as your business needs, without the risk of a permanent role.
What if we’re not a good fit?
If you don’t feel we’re a good match in the first 30 days of working together, I’ll refund 100% of your investment.