Bootstrapping an Enterprise SEO Solution
Flipstream is a SaaS solution for Enterprise SEO Teams and SEO agencies to make better decisions and do more with their data. They also provide bespoke training and consulting for advanced data projects.
The challenge
With any bootstrapped company, Flipstream needed to be smart with the limited resources and time available to attract the desired enterprise and agency decision-makers needed to generate both short and long-term sustainable revenue.
Flipstream needed help with:
- Identifying their ideal customers
- Positioning their product in the market
- Creating a go-to-market strategy
- Increasing inbound leads
- Developing a smooth onboarding process for new users
Our approach
Together, we worked on:
- Initial positioning & GTM strategy
- Building a "launchpad" website including design, development, and copywriting
- Building onboarding workflows into Flipstream's web app
- Running paid ad experiments on LinkedIn to test interest
- Design and communications work for Flipstream's in-person events
The results
- More clarity for Flipstream's Customer Journey and Ideal Customer Profiles to guide their sales and messaging efforts
- A beautiful and tactic-ready launch website, initial product landing pages, and founder's personal brand site
- A smooth onboarding process for their 1st generation app UI/UX (With Stonly)
- Launched demand generation experiments on LinkedIn and in-person, delivering 34K Impressions to a highly targeted Dutch SEO audience
“The best part about working with Matt, besides his personality, is how effective he is at turning marketing strategy into action and impact.”
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Michel Kant
Founder
