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Fractional Growth Marketing For Early-Stage B2B Startups & SMEs

Instead of just "doing it for you " - we work with you as a part-time team member to build the capacity of your team to deliver a strong marketing function.

Book a 30-minute strategy call

Trusted by great companies like:

What others are saying:

"I have been lucky to have Matthew as my Fractional Marketing Manager for nearly a year now. His expertise and guidance in growing my clinical practice has been next level. I have learned so much from him in such a short time that I will take with me moving forward. He’s availability and flexibility of hours when I need him have been life changing as my business operates 7 days a week. Highly recommend Matthew!"

Brittany Lalonde

Owner

"With operations across Asia, Matt and his organization delivers what we need to bridge the core values in our heart to echo with corporations in North America. There are plenty companies that offer the skillset and business acumen , but what Matt’s team has is rare; they have the highest demand of integrity, and the warmest heart for compassion, to help us not of do the things right (all the bell and whistle needed) but do the right thing."

Corey Lien

Founder & Chief Gardener

“Matt went above and beyond in taking the time to understand our business, our customers, and help us articulate the voice our brand represents. Not only did our refreshed brand, logo, and website look fantastic, we also came out of our workshops with a direction, roadmap, and social media strategy that will take our brand to the next level.”

Carver DeLeeuw

Co-Founder & CEO

"It was the best experiences I've ever had when creating a website - By far the professionalism and quality you will receive by using this service speaks for itself. (BOM) was knowledgeable, dedicated and went that extra mile for each piece that went into the creation of our website. If they can build this for us, just imagine what they can build for you."

Jason Tschetter

Founder & CEO

“The best part about working with Matt, besides his personality, is how effective he is at turning marketing strategy into action and impact.”

Michael Kant

Founder

We've had the pleasure of working with Matt on restructuring our marketing division and developing a long-term strategy. His expertise in business best-practices, setting clear objectives, and guiding us through a step-by-step process has been invaluable. Thanks to his insights, we've made significant progress in a short time. We highly recommend Matt and BOM Growth to any organization looking to elevate their business.

Giselle Boehm

Senior Digital Designer

BOM Growth’s expertise in optimizing and automating our marketing and sales processes has saved Re(source) 10 work hours each week and received outstanding feedback from our customers. Collaborating with Matt and his team has been incredibly rewarding and productive, making a significant impact on our efficiency and customer satisfaction.

Geno Genson

Founder & CEO

The Problem

Growth is hard when you have so many other things to do.

Running an early-stage startup or an SMB means you need to do more with less. It also means you need smart people who can help you figure out what to do, but can’t afford the $120K+ price tag that comes with a full-time team member. Some of these problems sound like:

You’re facing stalled or slowed growth.

Your data isn’t helping you make better decisions.

You’re not sure if you’re communicating properly with your prospects.

You have a skill or technology gap on your existing team.

You commit “random acts of marketing” instead of having a repeatable system in place.

The Solution

Work with a marketing leader that can drive the results you care about.

Get the marketing leadership you need without the cost or commitment of a full-time hire. Work with someone who:
1. Understands your vision, and your growth challenges
2. Can help you decide what needs to be done now, and how to prepare for the future.
3. Can help you implement with direct involvement in the short-term, while building the capacity of your team in the long-run.
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Working with a Fractional Growth Marketer helps your team:

Define key growth levers, and build a strategy around them.

Adopt an agile approach to marketing (build/measure/learn loop).

Establish better data tracking and benchmark metrics.

Identify your Ideal Customers and core positioning.

Manage your resources (team, time, and budget) efficiently.

About me

Hi, I'm Matt. 👋

I'm the Founder of BOM Growth.
‍
I help early-stage startup founders and small business owners build a solid marketing foundation that leads to more qualified leads, more revenue, and smoother operations.

I’ve helped businesses in across multiple industries get results like:

  • A bootstrapped Enterprise SaaS get to their first 300k ARR.

  • A Health and Fitness company launch a new $300K+ annual program in 6 months.

  • A mobile Dental Hygiene company grow their topline revenue by 32% in 1 year.

  • A B2B B-Corp build a GTM strategy for expanding internationally.

  • A hair salon and products service reposition from a B2C retailer to B2B supplier.

  • A solopreneur build her following to 150K in less than a year (ok, this one is my lovely wife, and she did most of the work 🤩).

Our Promise

We don’t just help you do things right -
we help you do the right things.

Our ideal partners:

Early-Stage Startups

Perfect for companies that are:

  • In the $1-10M ARR+ range, or funded ventures
  • Contract/Service-based business models (SaaS etc)
  • Have an average Customer LTV of $5K+
  • At or close to product-market fit

Growth-Focused SMBs

Perfect for companies that are:

  • In the $1-10M annual revenue range
  • Service-based business models  (Health, Home Services etc)
  • Average customer LTV of $3K+
  • Prepared to invest in growing the size of their business
How We Work Together

The BOM Growth System:

"BOM" means "Good" (shout out to my Portuguese dad).

It also means leaving organizations better than we find them.

Good growth comes down to managing these four elements:

Leadership

How we translate your vision into goals, and rally everyone on the team to execute.

Strategy

How we make tough choices about where (and where not) to focus our efforts.

Systems

How we get our work done in an efficient and repeatable way.

Resources

How we deploy our time, people, and budget to different initiatives.

Ways we can help you:

Starts at 3K
Messaging & Positioning Sprint
What it is: Over 2-3 weeks, we will help you choose a positioning strategy, develop a strong messaging framework, and wrap it up in a hi-fidelity homepage redesign complete with professional copy.
Who It's For: Early-stage ($1-5M) B2B SaaS startups who hate that their website doesn't explain what they do well.
Let's chat
Starts at 5K/month (1 spot left)
Fractional Marketing Lead
What it is: I'll work 1-2 days a week as a part-time member of your team to lead and build out the marketing function and systems in your B2B startup.
Who it's for: Early-stage ($1-5M) B2B SaaS startups who are growing and need strong experience to lead and build their marketing team, but are not ready for a full-time senior role.
Let's chat
Starts at $1,500/month (1 spot left)
Fractional Marketing Advisory
What it is: I'll spend 2-4 hours a week working with your in-house marketing team to set direction, guide implementation, and train & coach your marketing team.
Who it's for: Organizations who have team to implement, but could use outside insights, perspective, and expertise.
Let's chat

30-Day Guarantee: Get your money back if you don't feel we're a fit in our first month.

Get a fresh perspective on your growth

On our 30-minute Discovery Call, you'll get:‍

  • Honest, no strings, actionable advice that you can act on immediately
  • Implementation recommendations (if we're not a good fit, I have a great network to refer you to)
  • An overview of what our engagement would look like, and how much it would cost
Book a discovery call

FAQs

What does working together with you look like?

I operate as an extension of your team - you can even assign me a company email. Normally, we set up bi-weekly alignment calls to keep initiatives moving in the right direction, with office hours and additional 1 on 1s with your team if necessary.

Many companies I work with are remote, but if we're local, I can arrange in-person meeting times.

What does fractional mean?

A part-time, flexible leadership role based on your organization’s needs.

Do you have an in-house team?

No.* Instead, I will work with you to resource your implementation, including leading/training an in-house hire, sourcing vendors from my own network, etc - whatever makes the most sense for your business.

*For website projects, I do work with a vetted vendor list and oversee every aspect of the project.

Why hire a fractional expert vs an agency?

We can scale up or down quickly (month-to-month) based on your needs - don't feel pressured by unbreakable retainers.

Why hire fractional vs in-house?

Hiring in-house can be expensive - especially if you commit to the wrong hire.
With a fractional team member, you can scale up or down according to your business needs, without having to worry about a permanent role.

What if I think we’re not a good fit?

If you don’t feel we’re a good match in the first 30 days of working together, I’ll refund 100% of your investment.